Marketing Strategies for Hardware Startups: Overcoming Challenges and Achieving Market Success

Overview

In the competitive realm of hardware startups, focusing solely on perfecting the product can overshadow the importance of a solid marketing strategy. A robust marketing plan helps to educate potential customers about innovative solutions, build brand awareness, establish credibility, and ultimately drive sales. 

Join our panel discussion to elevate your hardware startup's marketing game with tips and inspiration straight from successful industry players. You will gain insights and real-world examples of effective marketing campaigns that can serve as inspiration for your marketing strategy.

if you would like to submit a question to our speakers prior to the webinar, please send it to the email: mmarinin@mathworks.com

Highlights

We will cover the following topics followed by the live Q&A:

• Overcoming marketing challenges unique to hardware startups 

• The importance of educating your market and the power of content 

• Leveraging collaborations and partnerships as part of marketing strategy 

• Support from Incubators and Accelerators  

• Real-life case studies of successful marketing campaigns 

About the Presenter

Jesse Morris, Modual AG, Head of Marketing

Jesse has over 17 years of experience as a marketing leader and a proven track record in spearheading comprehensive marketing initiatives and driving transformative growth strategies in the technology sector. He has led the transformation of various global marketing departments into multi-functional, cross-channel brand awareness, thought leadership, and lead generation machines, generating significant pipeline growth across multiple regions and markets. He is a thought leader in the technology marketing and digital marketing spaces, holds an MBA in Digital Marketing from the University of Cumbria and has been a featured and keynote speaker at several MarTech events such as the Irish Marketing Conference 2023.

Bozhena Hryvnak, VÆRIDION, Head of Growth

Bozhena Hryvnak serves as the Head of Growth at VÆRIDION. With a track record of transforming ambitious visions into tangible results, she brings a unique blend of analytical rigor, creative problem-solving, and a deep understanding of market dynamics. Drawing on her extensive experience across multiple startups and scaleups, including Celonis and 27pilots (Deloitte business), Bozhena is poised to drive exponential growth and unlock new opportunities for VÆRIDION.

Cheryl Boyd, Dispatches Europe, Co-CEO

Cheryl Boyd is co-founder and co-CEO of Dispatches Europe, a communications company aimed at the global expat audience of 40 million people. Dispatches Europe, based in Eindhoven, Netherlands, also provides marketing communications services in native English for tech startups and scale-ups as well as venture builders, accelerators, ecosystems and corporate clients, including High Tech Campus Eindhoven, Fe+male Tech Heroes, LUMO Labs, Salvia BioElectronics and Extreme Tech Challenge, based in Silicon Valley. She also consults for Dutch economic-development agencies.

Marina Marinina, MathWorks, Accelerator Program Lead, EMEA

Marina Marinina is MathWorks Accelerator Program Lead for the EMEA region, where she empowers startups to maximize their potential by leveraging the extensive benefits of the MathWorks Accelerator Program through forging strategic partnerships with accelerators. With over a decade of experience in the tech industry, Marina specializes in marketing and business development, bringing a wealth of knowledge and expertise to support the growth and success of innovative startups.