Managed to solve this one after returning to the fundamental mathematics. Thought id post here in the case it helps anyone in the future. My issue was incorrect definition of the coordinate system. By replacing the distance from the source, or radius, as sqrt(x^2 + y^2) the system was correctly referenced. The code was as follows:
radius = 0:3600;
theta = (0:0.1:360)*pi/180;
x = radius.*cos(theta);
y = radius.*sin(theta);
[X,Y] = meshgrid(x,y);
A = real(10*log10(exp(2*alpha)).*sqrt(X.^2+Y.^2));
figure(2)
contourf(X,Y,A)
colorbar
axis square